What is your technology stack actually doing?

The Stack Interview is an AI-led conversation that maps your marketing technology stack, scores utilisation across capability slots, and identifies structural gaps. Not a questionnaire. A structured interview.

FormatAI conversation

Price£99

OutputStack report

Start your interview

What it covers

Five areas of stack analysis

Questionnaires work when the problem is known. Stack complexity requires conversation. The interview goes deeper where it matters, following your answers instead of a fixed script.

Full stack mapping

Utilisation scoring per capability

Gap identification

Integration assessment

Redundancy detection

How it works

From conversation to diagnostic report

The interview adapts to your responses. No two sessions are the same.

Start the conversation

An AI interviewer guides you through your martech stack, asking follow-up questions based on your answers. Conversation, not checkboxes.

Receive your stack report

A visual diagnostic report covering full stack mapping, utilisation scoring, overlap analysis, and structural gaps.

Enter the operating system

Results enter the Cockpit alongside other diagnostics. Programme actions can be generated from identified gaps. The interview is a deeper entry point for firms where stack complexity requires conversation.

Not a standalone tool

An entry point into Studio:Blueprint

The interview produces a visual diagnostic report. Results enter the Cockpit alongside other diagnostics. Programme actions can be generated from identified gaps. This is where stack operations start.