Is your CRM actually working?

The CRM and Customer Maturity diagnostic measures operating quality across data foundations, process design, adoption, platform architecture, and measurement. 20 questions. Scored from what you tell us, not what a model guesses.

Questions20

Price£59

FormatScored PDF

Start the assessment

What it measures

Seven dimensions of CRM operating quality

CRM platforms get blamed for problems they did not create. This diagnostic separates platform capability from operating failure across seven dimensions that determine whether a CRM delivers value or absorbs budget.

Data quality

Process design

User adoption

Platform architecture

Measurement foundations

Governance

Customer value tracking

How it works

From diagnosis to operating programme

The diagnostic is the entry point. What follows is a structured operating layer.

Complete the diagnostic

Answer 20 questions about your CRM operations. Deterministic scoring, no AI decides the result. Takes around 15 minutes.

Receive your scored report

A personalised PDF with dimension scores, maturity ratings, and a clear picture of where CRM capability is solid and where the foundations need work.

Enter the operating system

Scores enter the Cockpit. Programme actions target the dimensions holding your CRM back. Evidence tracks whether data quality, adoption, and process design improve through the engagement.

Not a standalone tool

An entry point into Studio:Blueprint

Scores enter the Cockpit. Programme actions target the dimensions holding your CRM back. Evidence tracks whether data quality, adoption, and process design improve through the engagement. This is where CRM transformation starts.